company

Company History

1972DHC is founded as Daigaku Honyaku Center and begins translation outsourcing services.
1980Manufacture and sales of cosmetics launched.
DHC Olive Virgin Oil introduced.
1983Mail-order business begins.
1995Publication of Olive Club monthly catalog launched.
DHC USA, Inc. established.
Manufacture and sales of health foods launched.
Twenty-two health food products, including Vitamin C, heme iron, and DHA, introduced.
DHC Taiwan, Inc. established.
DHC Deep Cleansing Oil introduced.
1996Sales of lingerie begin.
1999Sales of Petit Line cosmetics begin at convenience stores across Japan.
DHC Lip Cream introduced.
2002Food products business launched.
DHC Online Store opens.
2003The first directly managed DHC Store opens.
Shanghai DHC Commerce Co., Ltd. established.
First issue of quarterly catalog Minna, Genki? published.
2004Sales of products begin in drug stores.
2005Manufacture and sales of pharmaceutical products launched.
2006Manufacture and sales of apparel launched.
DHC Protein Diet introduced.
2007Pet business launched.
2008Construction of Saitama Iwatsuki Plant completed.
2009Number of registered users of mail-order services exceeds 10 million.
2022Fiftieth anniversary of DHC’s founding.
2023Transition to a “second founding” structure.
2024Corporate logo renewed; Purpose “Elevating Happiness Every Day” established.
Number of registered users of mail-order services exceeds 16 million.
2025Total sales of Lip Cream Series surpass 200 million units.
“Olive Sube-Sube Series” renewed for the first time since the company’s founding and relaunched as “Olive Well Series.”
2026The head office and business offices relocated to Mitamachi Terrace.