DHC by the numbers
Supplement series brand
market share
NO.1
According to the H.B. Foods Marketing Handbook 2024 published by Fuji Keizai, which analyzes the market for foods consumed for health and beauty purposes (health foods) by properties and effects, DHC holds the top market share among brands offering vitamin, mineral, and other basic supplement series (based on 2022 results for multiple products combined).
Number of members
More than
16.49
million*
DHC’s ever-growing membership base is evidence of strong support among its customers. DHC has earned the loyalty of a wide range of customers across generations and lifestyles.
* As of January 1, 2026
Number of dealers across Japan
34,877
*
Customers can sample and purchase DHC products at a wide range of retailers suited to their individual lifestyles, including directly managed stores, convenience stores, drug stores, major supermarkets, and more.
* As of December 31, 2025
92
DHC Stores*
Since opening its first directly managed DHC Store in 2003, DHC has steadily increased the number of stores across Japan to 92. Beauty and health advisors in these stores listen attentively to customer concerns about skincare, makeup, and health support in order to propose optimal solutions.
* As of March 1, 2026
DHC’s side-by-side customer support
In addition to supplying products, DHC serves as a trusted partner, offering heartfelt support for the beauty and well-being of our customers.
We will continue striving to meet the individual needs of our customers.